68% of these requests have indeed a specific purpose: to obtain information for a potential purchas

More than 26 million mobile users in France in 2013. Now connections are web for smartphones rather than from a fixed computer. However, research urban lights dedicated to tourism does not seem to convince new users, more and more numerous. Yet the market is mature and many opportunities for travel agencies. Back on the study Moments of Google Mobile Search.
In December 2012, a study conducted by Médiamétrie revealed that the internet was the second feature considered essential by users, just after tools such as SMS / MMS. In addition, 83% of respondents claimed that their smartphone urban lights simplified their lives. urban lights With a web browser and a network connection, do a search on mobile has become urban lights a breeze.
Mobile sites and applications urban lights are also becoming more and assist in making information. For tourism stakeholders, the stakes are high: it must capture customers in the mobile channel, especially their attention. With his study Moments Mobile Search, Google highlighted the habits of mobile users, and measured the rate of conversion of their research online urban lights and offline actions. For tourism, the picture is mixed.
The study Moments Mobile Search was conducted in conjunction with Nielsen, from more than six thousand queries on mobile. It shows five main areas: 62% of respondents found that mobile is the most convenient way to search online. Speed is the first argument put forward. Research on mobile are mostly at home or at work, two places where a computer is generally available in addition to the smartphone. In contrast, only 2% of mobile urban lights users consult internet while in a store. 73% of searches result in further action, such as an extra query, visiting a website, or sharing of information. 28% of searches for or convert into a purchase. Advertising results are not rejected by the mobile users. In contrast, 59% of them find them helpful! They are particularly effective when users need information to decide to buy or not. Tourism trolling ...
The reasons for this are not bad score given by Google. However, we can imagine: bad optimizing sites for smartphone, no mobile site, too rare or impractical applications ... remember it again: it is necessary to adapt to all media. Responsive web design is now essential, and the mobile site is highly recommended. Finally, to complete the application site represents a significant investment but is a major asset, provided they are fluid, functional and fast. But ... in the third position for the conversion
Despite this bad score, queries regarding tourism lead to a number of online activities urban lights and offline high: about two actions per search. On this point, tourism is third.
68% of these requests have indeed a specific purpose: to obtain information for a potential purchase. It is therefore understandable that they lead to click on a link (55%), a site visit from a seller (34%) or a purchase (12%). Finally, the majority of these actions are carried out within an hour of research. Remember that these figures? The mobile channel is a significant exploration and sale. In this sense, mobile tools tourism professionals must facilitate decision information and decision mobinaute.
By Caroline Moreteau Read also: Travel agency: urban lights also think social urban lights networks Opodo Barometer 2013: new behaviors travelers urban lights Plan your trip I booked directly urban lights on the internet or I go through a travel agency?
Twitter Facebook Home Presentation urban lights APST Brief History Missions Organization Skills Ladybug guaranteed customer engagement Guarantees Our members Look at the list of our members News Stories
Governed by the law of 1 July 1901 Association - The organization of collective security provided by Book II of the Code of Tourism